Infinity Surf Shop needed a website that reflected its enormous impact, both historically and currently, on the surf world. The static template that they had just wasn’t doing the trick. And it certainly wasn’t bringing in any clients or sales.

XLN Sites began by preparing conceptual designs that addressed the company’s presentation and branding—ensuring that the site reflected Infinity's unmatched position in surf- and waveski-related merchandise. Once a design was settled on, XLN Sites created it with Dreamweaver and Flash tools and integrated in an open source solution—so updates could be made easily.

Now the site is home to dynamic, rotating pictures; a surfing video of the month; a surfing video archive; a photo gallery for customers to share their thoughts and adventures; an active e-commerce section; and an area for surf travel journal and stories. Through a secure administration site, the shop owners and selected employees (none of whom are computer-savvy) continually edit, add, and maintain content and pictures. The resulting site acts as an active educational tool, complete brochure, profitable e-commerce site, and ever-changing community resource.

http://www.infinitysurf.com/